Disney plans to expand its video download offerings beyond Apple’s iTunes Store
“The Walt Disney Co. plans to expand its video download offerings beyond its relationship with Apple’s iTunes store, a company official said today,” Peter Kafka reports for Forbes. “Disney’s Chief Financial Officer Tom Staggs said during an investors’ conference call that the company would likely offer shows like ‘Lost’ and ‘Desperate Housewives’ via other platforms as long as ‘people are able to provide quality consumer experience and requisite intellectual property protection.’”
“Staggs said Disney had sold 1.5 million downloads via iTunes to date, but said the sales were not reducing the value of the shows’ other income streams, including advertising and syndication,” Kafka reports. “The Disney exec also predicted that ‘Lost’ and ‘Desperate Housewives’ would eventually generate $1 billion in operating profit when the shows are sold for syndication.”