iPod owners are more likely to listen to music on their mobile phones, according to a new survey. M:Metrics today released data from its February 2006 Benchmark survey that showed that owners of portable music devices — especially owners of the Apple iPod — are more than twice as likely than average mobile subscribers to use music and video applications on their mobile phone. In addition, owners of such devices, including Apple’s popular iPod, express a willingness to pay for such services in the future. While just under 15 percent of mobile phone users own an iPod, they account for nearly 30 percent of those who reported listening to music on their mobile phones and 30 percent of those who watched video on their phone. Additionally, owners of portable music devices were almost three times more likely than the average mobile subscriber to transfer music from their computer to their mobile phone.
Specifically, owners of iPods were more likely than owners of other portable media devices to turn to their mobile phone for music and video.

“This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms,” said M:Metrics analyst Mark Donovan. “There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices.”

http://www.ipodnn.com/articles/06/04/03/ipod.users.turn.mobile/